Privacy Policy

1. Introduction

Formal Dress Australia ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website formal-dress.com.au (the "Site").

By using our Site, you consent to the data practices described in this policy. If you do not agree with the terms of this privacy policy, please do not access the Site.

2. Information We Collect

2.1 Information You Provide

We may collect information that you voluntarily provide when you:

• Fill out our contact form
• Subscribe to our newsletter
• Participate in surveys or promotions
• Send us correspondence

This information may include your name, email address, and any other information you choose to provide in your communications with us.

2.2 Information Collected Automatically

When you access our Site, we may automatically collect certain information, including:

• Device Information: Information about the device you use to access our Site, including device type, operating system, and browser type.
• Usage Data: Information about how you interact with our Site, including pages visited, time spent on pages, and navigation patterns.
• IP Address: Your Internet Protocol address, which may be used to estimate your general location.
• Cookies and Similar Technologies: Small data files stored on your device that help us improve your experience and analyse Site usage.

3. How We Use Your Information

We use the information we collect for various purposes, including:

• Responding to your enquiries and providing customer support
• Sending newsletters and marketing communications (with your consent)
• Improving our Site and content
• Analysing usage patterns to enhance user experience
• Protecting against fraudulent or unauthorised activity
• Complying with legal obligations

4. Affiliate Disclosure

Formal Dress Australia participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.au.

When you click on affiliate links on our Site and make a purchase, we may earn a commission at no additional cost to you. This helps us maintain and improve our content. We only recommend products we believe offer value to our readers.

As an Amazon Associate, we earn from qualifying purchases.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and store information about your interactions with our Site. These may include:

• Essential Cookies: Necessary for the Site to function properly.
• Analytics Cookies: Help us understand how visitors interact with our Site (e.g., Google Analytics).
• Advertising Cookies: Used to deliver relevant advertisements and track ad campaign performance.

You can control cookie settings through your browser. However, disabling certain cookies may affect Site functionality.

6. Third-Party Services

Our Site may contain links to third-party websites and services. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

Third-party services we may use include:

• Google Analytics (website analytics)
• Amazon Associates (affiliate programme)
• Social media platforms (if you share our content)

7. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: With trusted third parties who assist us in operating our Site and conducting our business, subject to confidentiality agreements.
• Legal Requirements: When required by law, court order, or governmental authority.
• Protection of Rights: To protect our rights, privacy, safety, or property, and that of our users and others.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, where your information may be transferred to the acquiring entity.

8. Data Security

We implement reasonable security measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Your Rights

Under Australian privacy law and other applicable regulations, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications
• Withdraw consent where processing is based on consent

To exercise these rights, please contact us using the information provided below.

10. Children's Privacy

Our Site is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete such information.

11. International Users

Our Site is operated from Australia. If you access our Site from outside Australia, please be aware that your information may be transferred to, stored, and processed in Australia, where data protection laws may differ from those in your country.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

This privacy policy complies with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth).